Pysanky Snack & Craft is a Ukrainian grocery store that provides a traditional art workshop. Pysanky is a Ukrainian egg dye that is used to create ornamental illustrations onto egg shells. Ukrainians have practiced Pysanky since an early age which has allowed family values and religion to be passed down. Vancouver would be a suitable city to attract customers as it is diverse and multi-cultured. 

The visual approach to the branding uses colours that consist of a positive Ukrainian meaning, pink for successfulness, green for hope, yellow for youthfulness, and blue for truthfulness. The logo consists of four spirals, with the spiral symbolizing protection, and put in a group of four to represent all of the seasons. There would be two kits for the package, the snack kit and the craft kit. The snack kit includes chocolate coated eggs, sweet med cake, fruity snacks, and authentic Ukrainian drinks. The craft kit includes the egg shell, coloured dyes, wax, varnish, kistka, and candles. The icons on top of each package helps users identify the position of the boxes within the container. The elements on each package uses patterns that reflect the Ukrainian art style to give flavour to the look of the design. Additionally, the stationery design includes business cards, and gift cards.